I’ve been thinking lately about water bottles (who isn’t?) and it led me to thinking about shampoo bottles. The average American surely goes through much fewer in a year than the evil store-bought water bottle, but we still must go through quite a few. So I got an idea. There could be a little return receptacle at the grocery store/pharmacy where consumers can place their empties while picking up their new bottle. When the distributor comes to refill the shelf, they take the empties back to the distribution center, and then they make their way back in bulk to the manufacturer. There they get washed and stuff, and then refilled. If the bottles now are not in a reusable state, they may need a redesign, or maybe they just need to be melted and reformed, I don’t know.
I’d like to start a pilot program with a smaller company – I was thinking Giovanni since I use their product – and see how it goes. It may be an idea that fails miserably, but it may be the start of something much bigger.